Can Indian single malts be global brands? Rampur makes a spirited effort – ET Prime

Domestic liquor giant Radico Khaitan wants a global profile for its Rampur Single Malt. The company believes the novelty of its new-age product and the niche market carved out by other Indian brands will help Rampur build an international fanbase. The Japanese have shown it can be done despite the odds.

Read Complete Coverage : https://prime.economictimes.indiatimes.com/news/70562349/consumer/can-indian-single-malts-be-global-brands-rampur-makes-a-spirited-effort?fbclid=IwAR3EYYJKKnsmfPMcKwNYGwlg1Hd2_mM4Py4F-sNoqpR2V-T5VZ0UW0hDFH0

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