Radico Khaitan one of the biggest liquor cos in the country may have tasted first blood when they introduced Suntory the Japanese whisky giant to India in 2011 or maybe it had something envisaged already, as the casks rested at the foothills of the Himalayas. Radico Khaitan has finally unveiled ‘Rampur’ a Single malt whisky at the WSWA convention in Las Vegas.
Radico Khaitan was formerly called the Rampur distillery, the distillery was established in 1943 and it takes us back to the time of the raj. A 15 Gun Salute princely state of British India – Rampur is known for its rich heritage and royal traditions. Rampur is one of the homes of Urdu poetry and Hindustani music and is also the home to a very distinct style of architecture, cuisines and interestingly, knife making. Taking forward the rich heritage of Rampur and the 75 years of distillation expertise, the pioneers Radico have carefully hand-crafted the Single Malt- Rampur. “Our aim is to create a valuable customer experience, consistent with the company’s brand assurance. We are adding a new step to this wonderful journey with Rampur Indian Single Malt. Let this gift of the Royal Heritage give you a 15 Gun Salute!” said CMD Lalit Khaitan.